Sunday, December 21, 2014

[ ಠ_ಠ ] typography in the real world

The word "university" in this picture is an example of slab serif.  The
strokes of each letter are thick and there is no transition between the
 thickness and thinness of strokes whatsoever.  There is also a decora-
ive
font used in the word "hardware".  There are no serifs, but the letters
look more handwritten than typed.  This was found near Columbia University.
The mix of different typefaces is appropriate for the store because it seems
that there is a mix of different products sold here.

This is also a decorative font.  The name of the shop appears to be
more handwritten than typed.  Also found near Columbia University.
Decorative fonts are appropriate for a nail salon simply because these
salons are able to "decorate" your nails.

This is an example of sans serif.  Obviously, there are no serifs
within each letter and the letters do not vary in thickness.  This
was found in the 42nd street train station.  I think that it would
also make sense to using serif fonts in the subway signs but sans serifs
also have the simplicity the signs need and are very clean.  This makes
it easier for people to read and obtain the information they're looking for.

The name of the company, Barron's, is written in oldstyle on this box.
There is a diagonal axis that hints at where the letters vary in thick and
thinness.  On the box, there are also sans serif typefaces, especially at "AP",
"2nd Edition", etc. since there are no serifs in the letters.  I found this at home.  Oldstyle and sans serif definitely fit this box of flashcards because
Barron's has a long history of being a good (up to your opinion) test-prep
company (hence, oldstyle) and many students still use their company's product today.

This is a modern typeface, since the vertical axis in the text
differentiates the thick and thinness of each individual letter.
I think modern typeface matches the card only because the idea
of Christianity and whatnot is really evident and you still
have a lot of people who follow that religion.

This is a script font.  The letters are linked together in with strokes,
which gives off a sense of elegance.  Lastly, the script font gives off the
elegance that people want when writing CARDS, so it's definitely appropriate to use script fonts here.

6 comments:

  1. Hi deer, merry christmas! You have a good variety of locations in which your fonts are from. Interesting.

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  2. I agreed with all your answers to your photos and I think that the fact you took picture of different things is good because type can be found in a lot of things, not just on signs. <3

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  3. Nice job finishing the homework on the way home from the party :P

    I would add on to the Merry Christmas typeface about how the typeface convey the feeling of personal touch because when you buy presents for people, you would think for that person, thus the script conveys that feeling.

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  4. I like how you chose your fonts from such a large variety of different places! I think you labeled them all correctly and explained each well, citing specific reasons for why you think each one is that type of font.

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  5. Hi Sky
    I like how you elaborated on each of your explanations.

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  6. I think the "hardware" in the first picture is also sans serif? And the "Merry Christmas" looks so festive!

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