One of my favorite logos is from Apple. I really like the simplicity of it and how it's easily recognizable. The silverish colors used, in addition to the glass theme, creates a metallic effect. This not only matches the company's purpose of making new technological advancements, but also helps makes Apple and Apple's products very iconic and authentic.
A logo I think is really well-designed is Antartica. This logo simply features a penguin, which is an iconic animal that lives in Antartica. Not only that, but the shape and design of the penguin creates an "a" that matches logo's font. The logo also only has two colors: dark grey/black and white. This brings contrast in the design and catches attention easily.
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